American Eagle Outfitters ROCE 2024

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American Eagle Outfitters Inc is an American clothing company that is headquartered in Pittsburgh, Pennsylvania. The company was founded in 1977 by siblings Jerry and Mark Silverman and has since become one of the leading clothing retailers in the USA. History of American Eagle Outfitters American Eagle Outfitters started in the 1970s as a small family business called Retail Ventures, which primarily focused on selling jewelry and accessories. In 1977, the company opened its first clothing store in Novi, Michigan, under the name American Eagle Outfitters. The concept of this store was to sell casual clothing for young adults that was both comfortable and stylish. In the 1980s, the company expanded and opened more and more stores in the USA. In 1991, American Eagle Outfitters went public, and in 2000, the company acquired the brand Aerie, which specializes in underwear and loungewear for women. In 2021, American Eagle Outfitters operates over 1,000 stores in the USA, Canada, and Mexico, as well as several online shops worldwide. The company employs over 30,000 people. Business Model of American Eagle Outfitters The business model of American Eagle Outfitters is to produce and sell casual clothing for young adults. The company offers a wide range of products, including jeans, t-shirts, hoodies, shorts, skirts, dresses, and accessories. American Eagle Outfitters positions itself as a brand for the "American Spirit" and conveys a sense of individuality and freedom. The brand primarily targets young adults between the ages of 15 and 25. The company relies on impactful marketing campaigns such as "Live Your Life" or "Real People, Real Clothes, Real Music" to build an emotional connection between the brand and consumers. In addition to retail stores, American Eagle Outfitters also operates online shops to expand its presence in the eCommerce market. The company also heavily utilizes social media to connect with its target audience and promote the brand. Divisions of American Eagle Outfitters In addition to the main brand American Eagle Outfitters, the company also operates several other divisions. - Aerie: This brand was acquired by American Eagle Outfitters in 2000 and specializes in underwear, lingerie, and loungewear. Aerie advocates for a body positivity campaign and showcases women in their natural beauty and form. - Offline by Aerie: Offline is a brand by Aerie that specializes in activewear. This brand places a special emphasis on sustainability and environmental-friendliness. - Todd Snyder: A brand that offers high-quality men's clothing and accessories. This brand targets men who prefer a classic and refined style. - Unsubscribed: This brand offers casual, contemporary clothing and accessories for both men and women. Unsubscribed places a special emphasis on sustainability and ethical consumption. Products of American Eagle Outfitters American Eagle Outfitters offers a wide range of products that primarily target young adults. The product range includes: - Jeans: The core product of American Eagle Outfitters is jeans, which are available in various fits and washes. The brand places a special emphasis on comfort and quality. - Tops: American Eagle Outfitters offers t-shirts, hoodies, sweaters, cardigans, blouses, polo shirts, and more in various colors and designs. - Shorts and Skirts: For the summer, American Eagle Outfitters offers shorts and skirts in various styles and lengths. - Dresses: The company also offers a wide range of dresses, ranging from casual dresses to formal dresses. - Accessories: American Eagle Outfitters offers a variety of accessories such as bags, jewelry, hats, and sunglasses. Conclusion American Eagle Outfitters is an American clothing company that specializes in casual clothing for young adults. Since its founding in 1977, the company has experienced strong growth and now operates over 1,000 stores in the USA, Canada, and Mexico, as well as online shops worldwide. In addition to the main brand American Eagle Outfitters, the company also operates several other divisions such as Aerie, Todd Snyder, and Unsubscribed. American Eagle Outfitters places a special emphasis on comfort, quality, and sustainability, offering a wide range of products such as jeans, t-shirts, hoodies, shorts, dresses, and accessories. American Eagle Outfitters ist eines der beliebtesten Unternehmen auf Eulerpool.com.